McKay Law Tx Culture Priorities

Leadership & Hierarchy

• Demonstrate consistent respect and deference to CEO/Founder
• Clear reporting structures and decision-making channels
• Regular leadership communication of firm vision and goals

Client-Centric Focus and Communication Standards

• Prioritize responsive client communication (12-hour response standard)
• Regular case status updates without client prompting
• Proactive identification of client needs and concerns
• Bilingual communication capabilities when needed

Professional Excellence

• Maintain formal communication standards in all interactions
• Regular professional development training
• Strong documentation practices
• Ethical compliance monitoring

Business Development

• Structured client acquisition strategies
• Referral network cultivation
• Strategic marketing initiatives
• Regular evaluation of case acceptance criteria

Sales & Intake

• Represent firm professionally
• Systematic structured approach to persuading Possible New Clients (PNC) to sign with McKay Law TX
• First PNC call sensitivity! Close on 1^st call
• Strong sense of urgency! 60% greater chance to sign PNC on 1^st call. 
• Strong sense of urgency for PNC follow-up
• PNC call or email Follow-up is hours; not days including weekends
• Understand PNC goals
• Expert firm differentiation description 

1. Free Property damage negotiation
2. Greater settlement size 40% of $100k more than 33.33% of $50k
3. Maximize damages
4. We make medical appointments 
5. We obtain MRI
6. We operate with finest specialists under LOP
7. Firm settlement/Verdict statistics

Case Management

• Systematic approach to maximizing settlement values
• Clear timelines for case progression
• Efficient case transfer protocols
• 2-week maximum closed case money disbursement
• Regular case value and case progress assessment meetings

Operational Efficiency

• Standardized workflows for common processes
• Regular process improvement initiatives
• Clear performance metrics and accountability
• Technology adoption for enhanced productivity

Team Development

• Structured onboarding program
• Regular skills training
• Knowledge transfer
• Transformational training exercises
• Career Advancement Pathways
• Willingness to train others and document training via video